EVARAE is a sustainable swim and ready to wear brand that’s unafraid to do things differently.
A love letter to the ocean, founder Georgia Thompson draws on her childhood spent by the sea to inform the EVARAE sensibility. Founded in 2016, EVARAE was born with escapism in mind, and sustainability at heart.
As collective awareness grows, fashion must adapt. Even as a brand with sustainability at its core, EVARAE is constantly seeking ways to improve. For the new season, the entirety of the swim is made from regenerated materials without any compromise on quality or finish. Organic silk continues to create re-imagined garments using solar and wind energy, while Cotton alternative Lyocell perfects a closed loop production and enables 100 per cent of the water to be reused. Even EVARAE’s swing tags are a testament to the brand’s core tenets: the seed paper will grow and bloom when planted.
This season EVARAE prolongs its responsibility by continuing its partnership with One Tree Planted; Planting a tree for every order placed to offset its carbon footprint. Further to this approach, Georgia believes that swimwear should be a considered investment buy rather than a one-holiday hit, which is why Evarae also implements a free repair service and a recycling initiative. Customers can hand in used and unwanted swimwear from any brand, which will then be responsibly regenerated by Evarae. Packaging is recyclable and biodegradable.
The EVARAE approach is rooted in a buy less, buy better philosophy. As ever, for the new Resort Collection, swimwear is designed with longevity in mind. Swim designs are classic yet modern; shapes perfected over the seasons are reimagined in new colours and detailing. Beyond swimwear, this season’s ready to wear parallels the vibrancy of nature and is designed with wearability and ease at its heart. Silk woven by green energy drapes across the body to create effortlessly elegant silhouettes, embodying an alluring colour palette touched by sunset hues. Each piece captures the irresistible feeling of an endless summer with elegant day-to-night options for those seeking to make a statement.
‘I want women to feel their best when they wear EVARAE. That means not only feeling confident about how you look, but knowing you have made a considered and conscious purchase’ – Georgia Thompson, EVARAE founder.
EVARAE is available in sizes XS – XL at the following locations: Net-A-Porter, Harrods, Saks Fifth Avenue, Tsum, Bloomingdales Dubai, Aman Resorts, Cheval Blanc Randheli, Soneva Jani, Four Seasons Resort, Vakko, Al Rubaiyat, Sheer, Aishiti.