EVARAE is a sustainable swim and ready to wear brand that’s unafraid to do things differently.
A love letter to the ocean, founder Georgia Thompson draws on her childhood spent by the sea to inform the EVARAE sensibility. Founded in 2016, this season Evarae launches at Net-A-Porter.
Sustainability is at the core of Georgia’s mission. This season, EVARAE’s ethical and environmental credentials are further developed. Rejecting synthetic fibers which shed harmful micro-plastics, ready to wear is crafted from natural fabrics, while swimwear is made of luxurious regenerated nylon.
Understanding that sustainability is about implementing a truly holistic approach, from this season EVARAE will be planting trees to offset its carbon footprint and will no longer offer free returns. It’s a bold move, but an essential one; a bid to change the culture around impulsive online shopping.
Furthermore, as Georgia believes that swimwear should a considered investment buy rather than a one-holiday hit, Evarae has also introduced a free repair service and a recycling initiative. Customers can hand in used and unwanted swimwear from any brand, which will then be responsibly regenerated by Evarae. Packaging is recyclable and biodegradable.
The EVARAE approach is rooted in a buy less, buy better philosophy. As ever, for SS20 swimwear has ultra-flattering cuts including invisible cups and supportive linings. Designs are classic yet modern; bathing suits come with belted waits and asymmetric straps, while bikinis have subtle cut-outs and bow detailing. Beyond swimwear, this season the ready to wear offering is developed to include casual silk and cotton dresses that are set to become summer essentials to be revisited year after year. Standouts include breezy kaftans and an off-the-shoulder sundress which exudes a barefoot, bohemian glamour. A versatile approach defines the SS20 collection; languid pyjama sets can be worn as sleepwear or relaxed evening ensembles, while kimonos look as good thrown over a bathing suit as they do teamed with denim in the city. The neutral palette of white, stone, khaki and sun-bleached yellows and pinks is interspersed with pops of pattern like a graphic, minimal floral and a geometric, abstract print.
‘I want women to feel their best when they wear EVARAE. That means not only feeling confident about how you look, but knowing you have made a considered and conscious purchase’ – Georgia Thompson, EVARAE founder.
EVARAE is available in sizes XS – L at the following locations: Net-A-Porter, Tsum, Bloomingdales Dubai, Aman Resorts, Ritz-Carlton Resorts, One&Only Resorts, Four Seasons Resort, Anthropologie, Beymen, Vakko, Al Rubaiyat.