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Article: EVARAE Store Launch x Hannah Strafford Taylor

EVARAE Store Launch x Hannah Strafford Taylor

EVARAE Store Launch x Hannah Strafford Taylor

Friend of EVARAE and luxury content creator, Hannah Strafford Taylor, hosted an elegant summer gathering earlier this month to celebrate the opening of our first flagship store.

Nestled in the heart of bustling Belgravia, Strafford-Taylor was joined by an intimate guestlist of leading London influencers, including the likes of Camila Carril, Erna Leon, Leila Kashanipour and Holly Anna Scarsella, to name a few.

(From left: Kavita Meera Mehta, Leila KashanipourHannah Strafford-Taylor, Erna Leon and Ingrid Wilkinson. )


Capturing the essence of summer style synonymous with EVARAE, each guest selected a hero piece from the brand’s resort and ready-to-wear collections. Attendees looked effortlessly stylish in icon styles such as the Hestia dress, Alegra dress, and the Amber dress. The mixture of flowing silhouettes, statement patterns, craftful materials, and elegant colours glimpsed into our brand design aesthetic.

EVARAE’s focus on conscious luxury was reflected throughout the event, with sustainable caterer, Zara’s Kitchen, serving a delicate three course vegetarian menu inspired by the summer season, paired with biodynamic Emilie Wines. The whimsical tablescape, curated by Maison Marguax, was complemented by forever flowers from Ett Hem London.


The success of the event further established the Flagship store as a foundation of the brand. With new collections on the horizon, our House of EVARAE will continue to showcase the best of brand offerings, while providing a physical space for brand-to-audience interaction.

With serene interior details, abundance of natural light, and desirable location in London’s heart of luxury, our store creates a unique space for exploration of the brand’s latest offerings. An ultra-curated melody of collections come together to create a unique shopping experience. An array of swimwear, eveningwear, resort wear, and accessories await curious shoppers looking to connect with nature through the power of fashion.

Regarded as ‘the most beautiful in Belgravia’, Elizabeth street serves as a prime location for luxury fashion to live. The community of Belgravia has welcomed EVARAE with open arms and we are joyful to be part of this stunning borough.

Through connecting timeless quality, sustainable practice, and elevated design, EVARAE has quickly become a staple in the luxury resortwear space. Whether new season or a brand staple, EVARAE has exciting offerings for the elevated audience. Stay up to date on the latest EVARAE has to offer through the brand social channels and newsletter.

Come and discover the world of EVARAE for yourself at

48 Elizabeth Street, SW1W 9PA, London.


Monday-Saturday: 10.00 - 18.00,  Sunday: 12.00 - 17.0